CASE STUDY

23% Sales Lift from Floor Protection Reset in 200 Home Center Stores

A 4-week, 200-store reset program executed at a leading national home improvement chain—introducing 77 SKUs on behalf of a wholesale hardware brand through coordinated planogram resets and signage placement.

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Client Profile

  • Industry: Wholesale Distribution
  • Channel: Home Center
  • Company Type: Hardware Supplies
  • Key Products: Floor Protection accessories, private label & licensed SKUS
  • Services We Delivered: New Item Cut-ins, Merchandising Resets, Planogram Merchandising, Inventory and Ordering, Audits & Surveys

Our client is a wholesale hardware supplier known for floor protection solutions and accessories distributed across national home improvement retailers. Their catalog includes both branded and private-label products that require precise planogram execution to drive category growth and retail visibility.

 

The Challenge

The client needed to introduce 77 new SKUs—branded and private label—into a new planogram across 200 national home center locations. However, stores struggled to locate the new inventory and signage due to in-store communication gaps. Additionally, local store leadership was unsure how to handle the removal and return of discontinued SKUs, creating delays in execution and display accuracy.
200

National Home Improvement Stores

77

New SKUs

28
%

Days to Complete

+
23
%

Revenue Lift in Category

Our Solution

InStore Group deployed field merchandising teams to all 200 locations within a 4-week window. Our team:

  • Partnered with store associates to locate all 77 new SKUs, including felt pads, rubber bumpers, and surface protectors
  • Executed a full reset of the floor protection planogram
  • Removed discontinued products and verified setup of the updated assortment
  • Installed new signage and ensured all products were placed accurately
  • Delivered photo documentation to verify every completed reset via our our proprietary real time software, InStore Reporter.

Hardware-store-merchandising

Results & Impact

InStore Group’s execution ensured:

  • All 200 stores reset on schedule within 4 weeks
  • 77 SKUs introduced and correctly placed in Planogram
  • Sales in the floor protection category increased by approximately 23%
  • Improved execution process through in-field support and store collaboration
  • SKU audits and low-stock alerts enabled proactive restocking
  • Photo-verification for every reset ensured accountability

Why It Mattered to the Brand

For wholesale brands operating in big-box retail environments, product placement and timely resets are mission-critical. InStore Group ensured the launch of 77 new SKUs was executed cleanly, despite store-level challenges. By coordinating with store teams and managing every reset in the field, we helped our client achieve immediate category growth and stronger retailer alignment.

 

 

 

Launching new SKUs or transitioning assortments across big-box or home center chains?

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