Why InStore Group Is Doubling Down on Retail & CPG Growth

Retail execution has never been more critical or more difficult. Between labor shortages, inconsistent in-store execution, and increasing pressure on sales performance, brands and retailers are losing revenue in places they can’t always see.

Most of the time, the problem isn’t strategy. It’s execution at the shelf. That’s exactly where The InStore Group is focused and why we’re continuing to invest in scaling our impact.

Strengthening Our Leadership to Support Growth

We’re excited to welcome Dave Johnson as Senior Vice President of Business Development.

Dave brings more than 25 years of experience leading growth across retail and CPG organizations, including leadership roles at Frito-Lay, WIS International, CROSSMARK, and most recently as North American President of beeline.

Throughout his career, Dave has built and scaled national partnerships, led high-performing teams, and helped brands execute at scale inside some of the most demanding retail environments.

His focus at InStore Group will be simple: expand partnerships with retailers and CPG brands who need execution done right.

Why This Matters for Retailers and CPG Brands

If you’re responsible for merchandising, operations, or category performance, you already know:

• Products sitting in the backroom don’t sell
• Incomplete resets create missed opportunities
• Displays built incorrectly hurt promotional ROI
• Lack of visibility makes it hard to fix issues fast

Small execution gaps lead to massive revenue impact at scale. That’s the gap we’re solving.

Execution You Can Actually See

What makes InStore Group different isn’t just what we do. It’s how we prove it.

Our proprietary platform, InStore Reporter, provides:

• Real-time photo verification
• Store-level execution tracking
• Custom dashboards tailored to your business
• API integrations for enterprise visibility

You don’t have to guess what’s happening in-store. You can see it.

Scaling What Works

“This is a company built on execution,” said Johnson. “The opportunity ahead is helping more retailers and brands eliminate in-store gaps and drive measurable results.” With Dave joining the team, we’re doubling down on:

• National rollout capabilities
• Retailer and CPG partnerships
• Data-driven execution strategies
• Faster issue identification and resolution
  
  

What Comes Next

We’re entering a new phase of growth, focused on helping our partners win at the shelf.

If you’re evaluating your current merchandising strategy or want better visibility into execution, let’s talk.

Schedule a quick call to see how we can support your next initiative.
Or run our Out-of-Stock Calculator to understand the revenue impact of execution gaps.

The difference between a good strategy and real results is execution.

We’re here to make sure it actually happens.