CASE STUDY

Apparel Launch in Drug Retail Surpasses Sales Forecasts by 14–18%

A 97-store pilot reset enabled national apparel expansion to 1,800 locations—driving up to 18% more volume than projected.

Client Profile

Industry: Sales Agency
Channel: Drug Stores
Company Type: Fashion Accessories & Apparel
Key Products: Licensed fashion apparel and seasonal accessories
Services We Delivered: Merchandising Resets, New Item Cut-ins, Planogram Merchandising, Inventory and Ordering, Audits & Surveys

Our client is a sales and distribution partner representing national fashion brands, focused on retail execution across multiple channels. In this case, the featured brand originated as a digital lifestyle platform known for promoting wellness, beauty, and inclusive culture. After building a strong following in media and ecommerce, the brand expanded into physical products—including licensed fashion apparel—with the goal of reaching new audiences through national drug retail.

The Challenge

While preparing for the test launch, stores had difficulty identifying and allocating the required 4-ft section for the new planogram. In some locations, the necessary SKUs were delayed or missing, creating inconsistencies in early-stage presentation. Consistent visibility and accurate inventory placement were critical to proving the program’s success.

Pilot Stores

1800

National Roll-Out Expansion

Sales Volume
Increase Above Forecast

Our Solution

InStore Group executed the pilot program in 97 locations over Q1 and Q2 of 2025.

Our team:

Reset a 4-ft apparel planogram in each store
Worked with store teams to locate SKUs and confirm display placement
Initiated monthly maintenance to ensure ongoing planogram compliance
Audited and reported inventory levels for the brand
Provided photo documentation of all reset conditions

Results & Impact

InStore Group’s execution ensured:

Successful 97-store pilot led to national expansion
Sales outpaced projections by 14–18%
Sales in the floor protection category increased by approximately 23%
Improved visibility and planogram integrity during rollout
Monthly maintenance program ensures ongoing compliance

Why It Mattered to the Brand

Launching fashion apparel in a nontraditional retail channel required careful execution and ongoing in-store support. InStore Group ensured consistent display setup, real-time visibility into inventory, and planogram compliance across all test locations. The result: a successful pilot that outperformed sales expectations and scaled into a national program.