CASE STUDY

Monthly Merchandising Program Keeps 354 Travel Stop Displays Planogram-Compliant

Recurring merchandising resets and monthly compliance checks ensure reseller displays stay planogram-compliant across 354 high-traffic travel stops.

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Client Profile

  • Industry: Sales Agency
  • Channel: Travel Stop Retaial
  • Company Type: Resale Partner
  • Services Delivered: Planogram Merchandising, Inventory and Ordering, Audits & Surveys

Our client is a national distributor and reseller of seasonal and novelty products, sold through floor displays in one of the country’s largest travel stop chains. Their business depends on reliable product visibility, planogram adherence, and retail consistency across more than 350 store locations nationwide.

 
 

The Challenge

Without consistent backroom processes or designated floor space for incoming inventory within stores, new shipments often went un-shelved or misplaced. Additionally, sometimes store managers would remove reseller displays from the sales floor when inventory was low—resulting in lost selling time and inconsistent brand presence. Without regular maintenance, product visibility and profits quickly eroded
354

Travel Stops

21

Days between each visit

100
%

Planogram Compliance

100
%

Execution Rate

Our Solution

InStore Group implemented a recurring 3-week cycle of monthly merchandising visits across 354 locations. During each visit, our team:

  • Reset the display and ensured all products matched the planogram
  • Removed unauthorized or non-reseller items
  • Installed new branded signage as needed
  • Captured photos of the completed set for verification
  • Documented low or missing SKUs for replenishment
  • Maintained ongoing display consistency across all locations
Resale-case-study

Results & Impact

InStore Group’s execution ensured:

  • 100% of locations reset monthly and brought to planogram compliance
  • Eliminated off-plan inventory from displays
  • SKU audits and low-stock alerts enabled proactive restocking
  • Maintained floor presence and visual consistency nationwide
  • Provided photo verification for every location, every month

Why It Mattered to the Brand

As a reseller operating inside third-party retail environments, our client had limited control over store execution. With InStore Group as their field merchandising partner, they gained confidence that displays were correctly set, visible to shoppers, and driving sell-through month after month. Consistent reporting and display maintenance turned an unstable retail footprint into a reliable sales channel.

 

 

 

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