CASE STUDY

Full-Store Convenience Resets Delivered Ahead of Schedule Across 67+ Locations

From cooler relabeling to gondola installations, InStore Group led overnight store resets for a national C-store chain—delivering 100% execution and beating timelines across 67+ high-volume locations.

Client Profile

Industry: Retail
Channel: Convenience Stores
Company Type: Fastest Growing National C-Store Chain
Key Products: Beverages, beer, snacks, center store consumables
Services We Delivered: Merchandising Resets, Planogram Merchandising, Tag Placement, Gondola Installation, Display Building, Remodeling Support, Reset Teams, Photo Validation & Reporting

Our client is the fastest-growing national convenience store chain in the U.S., operating a growing portfolio of large-format convenience stores exceeding 3,000 sq. ft.. As part of a store transformation initiative, they engaged InStore Group to lead complex, full-store resets covering beverage coolers, merchandising fixtures, queue lines, and foodservice stations.

The Challenge

The client needed full-store resets completed across 67+ large-format convenience stores in 2024, with more underway in 2025. Each reset was to be completed within a 5-day window—4 overnight shifts and 1 day shift—while coordinating with construction and fixture installation teams. The scope covered re-merchandising and resetting center store gondolas and endcaps, queue lines, prep bars, and beverage coolers. All old labels needed removal, fixtures cleaned, new planograms set, shelves restocked, and photo documentation submitted.

124

Stores Completed
by end of 2025

Days Per Store

Days Completed Early
(On Average)

100

On-Time Completion

Our Solution

InStore Group staffed each store reset with:

10 overnight merchandisers for 4 nights
2 day-shift merchandisers for final walkthrough
Onsite coordination with construction and store ops teams

Scope included:

Full cooler, gondola, and endcap resets
Coffee/prep bar and checkout fixture updates
Cleaning and relabeling of all shelves and fixtures
Restocking per new planograms
Friday walkthroughs with punch list completion
Photo documentation with live reporting access

Results & Impact

InStore Group’s execution ensured:

100% on-time reset completion across all assigned stores
Stores frequently completed ahead of schedule
Entire store environments transformed in under a week
Photo verification and live-access reporting provided
Seamless integration with store ops, construction, and fixture teams

Why It Mattered to the Brand

These full-store resets were critical to transforming the shopper experience and modernizing high-volume locations. By working overnight and coordinating closely with partners on-site, InStore Group minimized disruption and ensured perfect handoffs. Our teams helped elevate the customer journey and reduce project timelines across every market served.

I have been working with In-Store Group LLC (ISG) for over a year now, and I cannot express enough how satisfied I am with their exceptional service. As a Merchandise Project Manager, ensuring our large-scale Planogram resets are completed efficiently and effectively is crucial to our daily and long-term goals. ISG has consistently exceeded our expectations in every aspect.
Their team is incredibly knowledgeable about the convenience store industry, and they understand the unique challenges we face. From planning and executing merchandise resets to maintaining communication throughout the process, they have demonstrated professionalism and expertise at every step.
What sets ISG apart is their dedication to customer service. Whenever we have had questions or needed adjustments, they have been responsive and proactive in finding solutions. Their attention to detail ensures that our resets are completed per expectation, often finishing ahead of schedule.I highly recommend ISG to any convenience store looking to improve their merchandising strategy. They have become a trusted partner in our business, and I look forward to continuing our successful collaboration in the future.

-Director of Merchandise Support