CASE STUDY

How a $5B Wholesale Distributor Expanded Product Placement in Thousands of Stores With 8-Hour Resets

Thousands of stores. Dozens of new SKUs per location. Resets completed in 8 hours or less—driving growth for a national wholesale distributor.

Client Profile

Industry: Wholesale Distribution
Channel: Grocery Stores, Convenience Stores
Company Type: National Wholesale Supplier
Services Delivered: Merchandising Resets, Retail Execution Strategy, Multi-Store Project Management

Our client is a leading national wholesale distributor with more than $5 billion in annual revenue. Serving both independent convenience stores and major chain retailers, the company maintains a portfolio of over 11,000 branded SKUs. With growth driven by onboarding new retail accounts, they rely on rapid and accurate merchandising resets to execute product placement, introduce new SKUs, and optimize shelf strategy across diverse store environments.

The Challenge

The client needed to execute full-store resets across thousands of retail locations, broken into repeatable 4-week project cycles averaging 250 stores each. These resets were critical to onboarding new retail partners and introducing dozens of previously unshelved SKUs.

250

stores reset every 4 weeks

hours completion per store

11000

SKUS

Our Solution

InStore Group delivered a high-volume execution model, completing thousands of store resets over time. Each project cycle focused on a region or account group, typically covering 250 stores in a 4-week window. Our approach allowed the client to:

Launch dozens of new SKUs per location
Standardize product introductions across chains and independents
Complete resets without disrupting store operations
Execute fast resets with minimal operational disruption

Results & Impact

Completed entire store resets overnight, within 8-hour windows
Dozens of new products introduced per store
Supported retail launch for new wholesale accounts
Enabled faster shelf visibility and exponential sales growth

Why It Mattered to the Brand

For a wholesale distributor, shelf space equals market penetration. InStore Group enabled their team to deliver consistent resets across hundreds of stores—helping them win with new retail partners and drive in-store revenue from day one.