CASE STUDY

1,500+ Convenience Store Resets Completed On Time with Cooler & Planogram Precision

From center store to beer cave resets, InStore Group executed 1,500+ convenience store planogram resets and cooler relabeling programs in just 9 weeks—with 100% on-time delivery.

Client Profile

Industry: Retail
Channel: Convenience Stores
Company Type: Fastest Growing National C-Store Chain
Key Products: Beverages, beer, snacks, center store consumables
Services We Delivered: Merchandising Resets, Planogram Merchandising, Tag Placement, Merchandising Continuity, Photo Validation & Reporting

Our client is the fastest-growing national convenience store chain in the U.S., known for high-volume fuel and beverage sales. To support evolving planogram strategies, they required a partner to handle complex, large-scale store resets across more than 1,500 retail locations.

The Challenge

The client needed to reset over 1,500 stores within a compressed 9-week timeline, each taking approximately 8 hours to complete. Work included up to 14 cooler doors and beer caves per location, along with center store changes, item removals, full relabeling programs, and seasonal merchandise resets. Execution had to be coordinated in real time with store and district managers while staying compliant with evolving planogram specs.

1500

Total Stores

Days To Complete

100

Attendance Rate

100

On-Time Completion

Our Solution

InStore Group deployed 4-person merchandising teams to each of the 1,500 locations, completing every store within an 8-hour window and adhering to a day-specific rollout schedule. Services included:

Full cooler and beer cave resets
Product removal and packing for discontinued SKUs
Planogram implementation and glide repositioning
Complete re-labeling of all shelves and cooler sections
New item cut-ins and seasonal transitions
Monthly continuity visits and audit compliance
Photo documentation and store coordination

Results & Impact

InStore Group’s execution ensured:

100% on-time reset completion across all stores
Coordination with field and corporate leaders for daily execution
Full photo documentation and audit compliance provided
Coolers, center store, and beer caves fully transitioned to new POGsSeamless handoff into ongoing monthly continuity merchandising support

Why It Mattered to the Brand

Retail execution at this scale requires detailed planning, precise labor, and continuous communication with store-level and corporate stakeholders. InStore Group delivered a complete reset of coolers, beer caves, and center store fixtures—without disruption, delay, or compromise. The project helped the brand maintain a high standard of visual compliance while preparing stores for seasonal changeouts and new product launches.

I have been working with In-Store Group LLC (ISG) for over a year now, and I cannot express enough how satisfied I am with their exceptional service. As a Merchandise Project Manager, ensuring our large-scale Planogram resets are completed efficiently and effectively is crucial to our daily and long-term goals. ISG has consistently exceeded our expectations in every aspect.
Their team is incredibly knowledgeable about the convenience store industry, and they understand the unique challenges we face. From planning and executing merchandise resets to maintaining communication throughout the process, they have demonstrated professionalism and expertise at every step.
What sets ISG apart is their dedication to customer service. Whenever we have had questions or needed adjustments, they have been responsive and proactive in finding solutions. Their attention to detail ensures that our resets are completed per expectation, often finishing ahead of schedule.I highly recommend ISG to any convenience store looking to improve their merchandising strategy. They have become a trusted partner in our business, and I look forward to continuing our successful collaboration in the future.

-Director of Merchandise Support