CASE STUDY

InStore Group Executes Overnight Reset Across 159 Grocery Stores

Overnight resets, 175 new SKUs, and a 12.1% sales lift—executed across 159 stores in just 10 weeks.

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Client Profile

Our client is a multi-state grocery chain operating across 22 states, known for its expansive regional footprint and competitive pricing. With increasing pressure to accelerate product launches and streamline category resets, the brand needed a national execution partner capable of delivering overnight resets across hundreds of stores—without disrupting store operations.

 
 

The Challenge

The retailer needed to complete a full-store reset across all 159 of its locations—overnight. The scope included remerchandising entire categories, adding 175 new SKUs, and ensuring everything was retail-ready before store opening. With the holiday season approaching and in-store labor stretched thin, internal teams could not handle the reset volume or timing requirements on their own.
159

Overnight Stores Resets

175

New Item Cut-Ins

70

Days to Complete

100
%

Completion Rate

Our Solution

InStore Group assembled and deployed field teams of 20+ experienced merchandisers to each store, completing the full resets during overnight shifts to avoid shopper disruption. Key services included:

  • New Item Cut-ins (175 SKUs per store)
  • Merchandising Resets for full store sections
  • Overnight scheduling across 159 locations
  • Project execution over 10 weeks (Oct–Dec)

Results & Impact

InStore Group’s execution ensured:

  • All 159 stores reset overnight without disruption
  • 175 new items cut in per store
  • Sales increased 12.1% year-over-year following reset
  • Executed during overnight hours to minimize impact on shoppers

Why It Mattered to the Brand

Timely execution was critical. The brand needed resets completed during non-operating hours while ensuring accuracy and speed across a large footprint. InStore Group delivered flawless, overnight resets that drove a measurable sales lift—right in time for peak season traffic.

 

 

 

Is your team equipped to execute nationwide resets overnight—without disrupting store operations?

Schedule a Consultation and see how we bring overnight execution to life—without missing a beat.

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InStore-Merchandiser

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