CASE STUDY

InStore Group Executes Overnight Reset Across 159 Grocery Stores

Overnight resets, 175 new SKUs, and a 12.1% sales lift—executed across 159 stores in just 10 weeks.

Client Profile

Industry: Retail
Channel: Grocery Stores
Company Type: Regional Grocery Chain
Services Delivered: Merchandising Resets and New Item Cut-Ins

Our client is a multi-state grocery chain operating across 22 states, known for its expansive regional footprint and competitive pricing. With increasing pressure to accelerate product launches and streamline category resets, the brand needed a national execution partner capable of delivering overnight resets across hundreds of stores—without disrupting store operations.

The Challenge

The retailer needed to complete a full-store reset across all 159 of its locations—overnight. The scope included remerchandising entire categories, adding 175 new SKUs, and ensuring everything was retail-ready before store opening. With the holiday season approaching and in-store labor stretched thin, internal teams could not handle the reset volume or timing requirements on their own.

159

Overnight Stores Resets

175

New Item Cut-Ins

Days to Complete

100

Completion Rate

Our Solution

InStore Group assembled and deployed field teams of 20+ experienced merchandisers to each store, completing the full resets during overnight shifts to avoid shopper disruption. Key services included:

New Item Cut-ins (175 SKUs per store)
Merchandising Resets for full store sections
Overnight scheduling across 159 locations
Project execution over 10 weeks (Oct–Dec)

Results & Impact

InStore Group’s execution ensured:

All 159 stores reset overnight without disruption
175 new items cut in per store
Sales increased 12.1% year-over-year following reset
Executed during overnight hours to minimize impact on shoppers

Why It Mattered to the Brand

Timely execution was critical. The brand needed resets completed during non-operating hours while ensuring accuracy and speed across a large footprint. InStore Group delivered flawless, overnight resets that drove a measurable sales lift—right in time for peak season traffic.