CASE STUDY

InStore Group Delivers 100% Product Distribution for Leading Water Brand in 1,500 Stores

When timing, compliance, and placement matter, InStore Group delivers.

Client Profile

Industry: Consumer Packaged Goods
Channel: Convenience Stores
Company Type: National Water Brand
Services Delivered: Merchandising Resets, Seasonal Merchandising

Our client is a nationally recognized bottled water brand sold in convenience stores across the U.S. With a strong retail footprint and competitive presence alongside other major DSD beverage brands, they rely on flawless in-store execution to protect shelf space, drive product visibility, and meet seasonal promotional timelines.

The Challenge

A major convenience store chain planned a massive beverage cooler reset across 1,500 locations. The project had to be executed within 60 days—just in time for Memorial Day—and required collaboration with major DSD (Direct Store Delivery) providers. The client needed flawless product placement, glide installation, and coordination to avoid missed resets or DSD conflicts.

1500

Total Stores

Days To Complete

100

Completion Rate

100

Production Distribution

Our Solution

To meet this challenge, InStore Group provided:

An experienced team including 1 Team Lead and 3 dedicated Resetters
Cooler glide resets in 1,500 locations
Full coordination with DSD providers for timing and aisle access
Complete product distribution and planogram compliance installation
Warehousing and logistics for all glide equipment

Results & Impact

InStore Group’s execution ensured:

100% of stores received the brand’s full authorized product line
No missed resets or installation issues
Zero planogram deviations
Timely delivery for Memorial Day traffic and promotions

Why It Mattered to the Brand

For the CPG brand, national reach wasn’t enough—they needed on-time, flawless execution to secure product placement ahead of a key holiday push. InStore Group’s coordination and in-field expertise ensured nothing was left to chance.