CASE STUDY

100% Display Setup Across 1,070 Grocery Stores in Just 4 Weeks

Flawless execution of 3 seasonal displays in over 1,000 locations across 14 states—on time and to spec.

Client Profile

Industry: Retail
Channel: Grocery Stores
Company Type: Multi-State Grocery Retailer
Services Delivered: Seasonal Merchandising, Display Building, Photo Verification & Reporting

Our client is a large, multi-state grocery retailer operating over 1,000 stores across the Southeastern U.S. As a regional leader in grocery and household staples, the brand places a strong emphasis on seasonal promotional execution to drive incremental sales and maintain a consistent in-store experience.

The Challenge

The client needed to launch a multi-display seasonal campaign across its entire store network—1,070 grocery locations spanning 14 states. Each store required three branded cardboard displays set up at the front of the store. Execution had to be completed within a 4-week window, with zero margin for delays during a peak promotional period.

159

Overnight Stores Resets

175

New Item Cut-Ins

Days to Complete

100

Completion Rate

Our Solution

InStore Group deployed trained field teams across all regions, coordinated by an experienced project management team. Our services included:

Full end-to-end display building
Placement of 3 branded seasonal displays per location
Coordination with store teams and front-of-store visual standards
Regional scheduling and milestone tracking
Real-time reporting to verify completion

Results & Impact

InStore Group’s execution ensured:

100% of stores received all 3 displays—on time and fully verified
Ensured uniform seasonal presentation across 1,000+ locations
Provided photo documentation for all installs
Improved promotional visibility at high-traffic store entrances

Why It Mattered to the Brand

Seasonal sales windows are short—but execution errors can leave lasting damage. By partnering with InStore Group, this grocery retailer ensured complete and consistent promotional visibility across every location. With full coverage in just four weeks, they maximized the ROI of their seasonal campaign without burdening store staff.