CASE STUDY:

8,000 Gift Card Resets Completed in Just 4 Weeks for Leading C-Store Chain

America’s #1 gift card provider partnered with InStore Group to reset 8,000 C-store locations—achieving 99% execution compliance and outperforming past timelines by up to 60%.

Client Profile

Industry: Technology / Gift Cards
Channel: Convenience Store
Company Type: National Gift Card Supplier
Key Products/ Services:
Gift cards, digital payment solutions, prepaid cards
Services We Delivered: Merchandising Resets, Planogram Merchandising, New Item Cut-Ins, Discontinued Product Removal, National Field Execution Teams, Photo Validation & Reporting

Our client is America’s #1 gift card supplier, powering the prepaid card category for major retailers across the country. Their expansive portfolio includes entertainment, retail, financial services, and gaming brands, making them a go-to partner for convenient, flexible gifting options in high-traffic retail locations.

The Challenge

The client needed to roll out an updated gift card planogram across 8,000 convenience store locations. Previous vendors required 6 to 10 weeks to complete a reset of this size. The client asked InStore Group to finish the project in just 4 weeks without sacrificing execution quality—an ambitious goal requiring nationwide coordination, speed, and accuracy.

8000

Total Stores

Days To Complete

Execution Compliance

100

Visit Compliance

Our Solution

InStore Group deployed merchandising teams across the U.S. to:

Remove discontinued gift cards
Add new SKUs and update displays to a new planogram
Ensure correct placement and signage
Complete visits in a tight 4-week window
Provide live photo-verification and reporting

Each visit required detailed compliance checks to ensure accurate implementation. Execution teams followed a rigorous process to deliver consistent results at scale.

Results & Impact

InStore Group’s execution ensured:

Completed all 8,000 store visits within 4 weeks
99% planogram execution compliance
Removed discontinued SKUs and placed new cards
Photo verification provided for every reset
Outperformed previous vendors’ timelines by over 50%

Why It Mattered to the Brand

Gift card revenue is driven by visibility, placement, and compliance. InStore Group enabled the client to reset their full C-store footprint in record time—setting a new standard for speed and reliability. By cutting completion timelines nearly in half and maintaining top-tier compliance, we helped the brand protect its presence in a critical retail channel and support sustained growth with a major national retailer.

The InStore Group has been a valuable partner for many years. We have found their execution to be consistent, and the reporting timely and accurate. Their client service team is experienced, and they serve with enthusiasm and urgency. We appreciate their partnership and their commitment to accountability at all levels.

-Senior Director of Merchandising