CASE STUDY

1,024 Store Reset Completed On-Time for Eyewear Leader in C-Store Channel

Complete fixture resets, graphics, and planogram compliance delivered across 1,024 convenience stores—plus ongoing bi-monthly merchandising and restock support.

Client Profile

Industry: Resale Distribution
Channel: Convenience Store
Company Type: Consumer Eyewear & Accessories
Key Products: Sunglasses, reading glasses, display racks, fashion accessories
Services We Delivered: Fixture & Gondola Installation, Display Installation, Planogram Merchandising, Merchandising Continuity, Inventory & Ordering, Photo Validation & Reporting

Our client is the #1 selling sunglasses and reading glasses brand in the U.S. convenience store channel. With a growing footprint, the brand needed to deploy a large-scale fixture reset and planogram implementation across over 1,000 stores, while also maintaining high standards of compliance, cleanliness, and ordering cadence across all displays.

The Challenge

The client was launching a new generation of customer-specific display racks—dedicated to sunglasses, reading glasses, accessories, and trend-based apparel. Every location required installation of the new fixture, setup to planogram, graphics placement, and crediting of discontinued SKUs. They also needed a reliable field team to visit stores twice per month to maintain displays, clean, reset to planogram, and place reorders using InStore Group’s Insight order entry system.

1024

Convenience Store
Locations

1024

Fixture Installations

7.9

Sales Increase

5.1

Boost in Operating Profit

Our Solution

InStore Group executed a nationwide rollout and established a recurring continuity program across 1,024 convenience stores:

Installed new eyewear racks and apparel/accessory displays at all locations
Set every display to planogram using brand-approved schematics
Installed new branded graphics for each rack and display
Identified all discontinued SKUs for credit and removed them from inventory
Captured full photo documentation of all display sides
Initiated bi-monthly merchandising visits at every store
Cleaned, audited, and reset racks to planogram twice per mont
Placed restock orders in real time via the Insight order system

We manage one store closure per month on average, completing each project from beginning to end.

Results & Impact

InStore Group’s execution ensured:

1,024 fixtures installs and resets completed on time across 1,024 stores
+7.9% Sales Increase
+5.1% boost in operating profit as a result of the fixture rollout and continuity support
Bi-monthly continuity service keeps displays clean and compliant
Full photo documentation captured for every display
Consistent product ordering ensures displays stay stocked
Strengthened in-store brand presence across high-traffic convenience stores

Why It Mattered to the Brand

Speed and consistency matter when executing large retail rollouts. For a category leader in convenience eyewear, visibility and accuracy directly affect revenue. InStore Group’s ability to manage installation, setup, graphics, POG compliance, and continuity coverage across over 1,000 stores made this program a success—protecting planogram integrity and maintaining retail-ready displays cycle after cycle.