CASE STUDY:

$1M Sales Lift from Nationwide NFL Apparel Reset

InStore Group completed a 30-day rollout across 2,000 stores with 100% planogram compliance.

Client Profile

Industry: Consumer Packaged Goods
Channel: Travel Centers/Convenience Retail
Company Type: National Apparel Brand
Services Delivered: Merchandising Resets, Planogram Merchandising, Seasonal Merchandising, Retail Continuity Coverage, Multi-Chain Coordination & Project Management

Our client is a national apparel brand recognized for its NFL-licensed gear, reflective apparel, and seasonal collections. As part of their strategic expansion into travel centers and convenience retail, they partnered with InStore Group to support nationwide merchandising efforts and ensure consistent execution across thousands of retail locations.

The Challenge

A leading licensed apparel brand needed to launch a new “store-within-a-store” concept across 2,000 travel center locations nationwide. The rollout included 12-foot apparel displays, pricing, tagging, and planogram compliance for 87 SKUs—including seasonal reflective wear and NFL licensed items. Execution had to be completed in just 30 days, with seasonal transitions and continuity coverage to follow.

2000

Total Stores

Days To Complete

100

Completion Rate

1000000

sales lift

Our Solution

InStore Group deployed a dedicated field team to execute a full-scale apparel reset and installation across all 2,000 locations. Our services included:

New Item Cut-In & Planogram Compliance
Apparel Display Setup (12-ft Sections)
Item-Level Price Tagging
Seasonal Changeout Execution
Ongoing Continuity Coverage
Coordination Across Multiple Retail Chains

Results & Impact

InStore Group’s execution ensured:

100% reset completion across all travel center locations
NFL apparel became the #1 growing category post-install
$1M YTD sales lift attributed to improved visibility and execution
Seamless seasonal transitions and ongoing field coverage

Why It Mattered to the Brand

For a brand expanding into travel centers nationwide, execution had to be fast, flawless, and scalable. InStore Group ensured every planogram was followed, every SKU placed, and every price tag applied—creating a retail-ready footprint that drove significant revenue uplift and brand visibility.