Surge Project Merchandising

–Rapid Retail Execution When It Matters Most



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Why Choose InStore?
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When You Need Retail Execution — Fast and at Scale

Promotions. Seasonal peaks. Emergency launches. Unexpected demand.

Retail doesn’t wait — and neither should your merchandising.

InStore Group’s Surge Project solution is built for high-volume, high-speed deployment when your retail strategy needs immediate traction. Whether it’s a last-minute brand initiative, a supply chain shift, or a national rollout, we move fast — with full execution visibility, no billing until verified, and a 99.7% job completion rate.


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What Makes Our Surge Project Solution Different?

We turn complex rollouts into controlled, measurable execution — on time and in full.

  • 30-Day Launch Planning - Clear expectations, custom timelines, and full prep
  • Verified Execution Only - We don’t bill until the job is photo-verified as complete
  • Internal Auditing Team - On-the-ground QA ensures quality and compliance
  • Live Surge Dashboards – Real-time reporting, photo uploads, and completion tracking
  • Nationwide Scalability – Execute across 50 to 5,000 stores, coast to coast
Work With Us
Trusted by hundreds of companies nationwide.
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Tailored Merchandising Reset Solutions for Every Industry

We’re trusted by leading Retailers, CPG Brands, Wholesalers, and Sales Agencies to handle critical merchandising reset projects with precision and speed.

Who Leverages Surge Project Execution?

Trusted by Retailers, CPG brands, Wholesalers, and Sales Agencies to execute flawless product launches — fast, verified, and nationwide.

 

What’s Included in Our Surge Project Services  & Support

Take a look at how InStore Group Stacks up to the Other Guys
InStore Group Average Merchandising Company
Level of Service
30-Day Planning & Coordination
⚠️ Variable
National Reach
No guesswork—shelf placement is confirmed and documented for every job.
⚠️ Variable
Real-Time Photo Reporting
Real-Time Reporting Dashboards
A live, centralized dashboard that gives you instant visibility into reset progress, compliance, and store-level performance — all in one place.
Internal Quality Auditors
Unlike most providers who may not audit resets at all, we use a dedicated in-house team to independently verify every job for accuracy and compliance.
No Billing Until Verified
You won’t be charged until we confirm the reset is complete and meets your standards.
Execution Guarantee
We don’t just promise results — we guarantee compliance and completion, with accountability at every step.
 

How Top Brands Boost Sales
with Better In-Store Execution

From apparel brands to national retailers, our work delivers measurable sales lift and in-store success.

 

Ready to Schedule a Surge Project?

Surge Projects require strategic coordination — and we’re here to help from day one. With a 30-day planning window, we align our resources to your retail calendar, ensuring your execution goes live on time, at scale, and with measurable results.

Book a Surge Project Strategy Call

Why Top Brands Trust InStore Group
What sets ISG apart is their dedication to customer service. Whenever we have had questions or needed adjustments, they have been responsive and proactive in finding solutions. Their attention to detail ensures that our resets are completed per expectation, often finishing ahead of schedule.I highly recommend ISG to any convenience store looking to improve their merchandising strategy. They have become a trusted partner in our business, and I look forward to continuing our successful collaboration in the future.
Murphy USA
-Director of Merchandise Support
Murphy USA
The InStore Group has been a valuable partner for many years. We have found their execution to be consistent, and the reporting timely and accurate. Their client service team is experienced, and they serve with enthusiasm and urgency. We appreciate their partnership and their commitment to accountability at all levels
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-Senior Director Merchandising
InComm Payments
We partner with InStore Group because we trust their work and the information they provide is always accurate and on time.
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- Director of Business Development
Envision Group

Surge Project Services FAQ: Everything You Need to Know

 

Looking for clear answers about our surge project services? Below we cover the most common questions retailers, CPG brands, and distributors ask about our speed to shelf services.
 

What our merchandising company can do for you

 

InStore Group offers full-service retail merchandising across all major execution types. Whether you're planning a single rollout or managing a long-term program, our services scale to match your goals.
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Merchandising Resets

Complete store or category resets to align with new product strategy

Merchandising Reset Services >>
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New Item Cut-Ins

Ensure your new products hit shelves swiftly and with excellence

New Item Cut-In Services >>
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Speed-to-Shelf

Get your new SKUs stocked fast with minimal lead time

Speed to Shelf Services >>
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Product Ordering

Closely monitor sales volume & stay on top of regional demand

Product Ordering >>
Surge Project Services
Surge Projects

Execute large-scale restocks during peak seasons.

Surge Project Services >>
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Seasonal Merchandising

Align cut-ins with seasonal strategy or promotions


Seasonal Merchandising Services>>
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Planogram Merchandising

Ensure proper shelf placement and compliance

Planogram Merchandising Services>>
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Display Building

Launch your product with supporting POP displays or endcaps

Display Building Services >>
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Stock Rotation

Keep product fresh and ensure FIFO compliance

Stock Rotation Services >>
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Tag Placement

Add new, correct, or fix price tags and product labels

Tag Placement Services >>
Electronic Shelf Labels
Electronic Shelf Labels

Upgrade store shelves with up-to-date digital pricing systems

Electronic Label Services >>
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Gondola Installation

Hardware and shelving setup for new product areas

Gondola Installation Services >>
Explore our Merchandising Services

Let’s Plan a Surge That Delivers

With 30 days of planning, national reach, and real-time reporting, InStore Group’s Surge Project solution takes the guesswork out of large-scale merchandising. Let’s talk about how we can help your next campaign land exactly where it needs to — on time and on shelf.

Schedule a Call

Stay Ahead with Industry Insights

Check out our blog for expert takes on merchandising trends, retail strategy, and how to improve shelf execution.
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5 Signs It’s Time to Switch Merchandising Vendors

May 6, 2025 by InStore Group

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Why Speed to Shelf Is the #1 Predictor of Retail Launch Success (and How to Win at It)

Apr 29, 2025 by InStore Group

The Launch Lag No One Talks About You’ve invested millions in product development, packaging, and promotion. But here’s...
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How Poor Execution Undermines Even the Best Brands

Apr 29, 2025 by InStore Group

You’ve built a great product. Your marketing team has nailed the messaging. You’ve invested in retail promotions and...