CASE STUDY

InStore Group Delivers 37% Sales Growth for Leading Cosmetic Brand in 8,500 Dollar Stores

Fixing compliance, restoring visibility, and boosting sales by 37% in 8,500 dollar store locations—on time, and at scale.

Client Profile

Industry: Consumer Packaged Goods
Channel: Dollar Stores
Company Type: Cosmetics
Services Delivered: Merchandising Resets, Seasonal Merchandising, Product Ordering, Planogram Merchandising, Inventory & Out-of-stock-Correction

Our client is a nationally distributed cosmetics brand with widespread placement across discount and value retail channels. Known for their affordability and mass appeal, their products are top-sellers in beauty categories—but depend heavily on retail visibility, planogram precision, and strong floor compliance to drive volume. After a sharp decline in sales and market share, the brand turned to InStore Group to correct merchandising issues that store personnel weren’t equipped to handle.

The Challenge

Despite being authorized in thousands of stores, this cosmetic brand was losing ground due to poor merchandising execution. Store-level staff lacked training in planogram compliance, leading to inconsistent resets, missing items on displays, and widespread out-of-stocks. With only 69% of authorized items visible on shelves, the brand was hemorrhaging opportunity—and needed a national execution partner to reset all locations fast and fix the damage.

8500

Total Stores

Days to Complete

Increase in Retail dollars
immediately after reset

Sales Increase
Year over Year

Our Solution

InStore Group executed a massive merchandising reset across 8,500 stores in just six weeks. Our scope of services included:

Planogram Merchandising for 12-ft beauty sections
100% Reset Execution with SKU-level accuracy
Inventory Auditing & Out-of-Stock Correction
Product Ordering to replenish missing authorized items
Real-Time Reporting and Display Verification

Results & Impact

InStore Group’s execution ensured:

Corrected over 30% of out-of-stock SKUs across all stores
Boosted planogram compliance from 69% to 95%
Delivered a 37% year-over-year increase in sales
Increased retail revenue by 16% after reset
Gave leadership real-time visibility into execution results

Why It Mattered to the Brand

For CPG brands in value retail, shelf presence is everything. This cosmetics company was at risk of losing its foothold in a high-volume channel due to poor execution by store personnel. InStore Group brought in specialized field teams, verified compliance store by store, and restored visibility—driving measurable growth and a major rebound in revenue.